Category: Blog

Why did ‘Milk Tokens’ become ‘Healthy Start’ food vouchers?

Remember Milk Tokens? Milk Tokens were the main feature of the Welfare Food Scheme for 66 years. Women would collect their milk tokens along with other benefits and exchange them for infant formula or cows’ milk. The problem was, you could get a lot more infant formula with a milk token then cows’ milk. Why was this a problem? The public health recommendation from the government is, and was, that breastfeeding is the safest and healthiest way for infants to be fed in the first year of life, and beyond. The Welfare Food Scheme was therefore at odds with this…